The main goal of the social media platforms like Facebook, Twitter, Instagram, etc., was to connect people with their friends, relatives, colleagues, and family. We all used to communicate with people through these platforms.
But recently, these social media, especially Facebook, offer many business tools by which people conduct all sorts of businesses. Though some also have their own website, many are mostly dependent on it.
We know a lot of businesses that don’t have any good stores but have an excellent Facebook business page. You may be wondering which one you should choose between the Facebook business page and website.
This article will discuss the advantages and disadvantages of the Facebook business page and website and help you determine which is best for your business. We hope it will help you to make the best decision for you.
Facebook Business Page
Facebook is mainly a social media platform, but nowadays, it provides many exciting features for businesses and encourages people to conduct their businesses through Facebook. Over 40 million business pages are on Facebook, among which many are very successful.
All the businesses right now have a Facebook business page because they get a huge amount of traffic from here. They provide all the information, including the website address on their page.
Some people confirm their orders from Facebook; some go to the website and directly order from there. Facebook offers many benefits for business users, and conducting business through this platform is free.
You need to pay when you boost your page. Boosting will help you reach your page to the millions of people around you.
Advantages of Facebook Business Page
There are lots of advantages of a Facebook business page. Let’s check out the most significant advantages here:
1. Inexpensive and Easy to Use
It’s free, and you need to pay a minimal amount just for boosting. Besides, it’s straightforward to use. You can easily operate your business page yourself.
2. Low Marketing Cost
Your Facebook page is enough to market your business. Even you own can do marketing on the page. You only need a few tasks to complete, like regularly posting from your page, sharing, and sometimes boosting the post.
You may need some pictures of your products, cover photos, profile pictures, etc., that you can outsource from experts. So, overall, the cost is meager considering its benefits.
3. Easy to Reach People
Nowadays, Facebook is the most used social platform. We all are continually active on it. So, reaching all these people through your Facebook business page is very easy.
4. Huge Traffic
Facebook has 1.4 billion active users every month. That is why getting huge traffic from this platform is very easy.
5. Mobile-Friendly
Most people use Facebook through their mobile. It’s very mobile-friendly. So, people with a smartphone can buy your product easily on their phones.
Disadvantages of Facebook Business Page
There are also many disadvantages of Facebook business pages. These are as follows:
1. Limitations of Facebook Terms
There are lots of terms and conditions that you need to follow if your Facebook business page. These terms and conditions can affect your business a lot.
2. Limited Customization
You can’t customize your page as much as you want. Most features are fixed, and you don’t have any option to change the interface.
3. Uncontrollable
You can’t control anything on Facebook. Some new updates, rules, and regulations can literally ruin your business.
4. Inconsistent
It is an inconsistent place to use for your business. There are many social media platforms which are vanished. It can also vanish one day. At that time, your full business setup can be destroyed.
Business Website
Website is the ultimate place for your business by which you can conduct all the activities you need. It’s appropriate for all sorts of companies. From small to biggest businesses, all have their own website to operate their business.
All giant companies are mostly dependent on this platform. In the case of social media platforms, you can use their place to conduct your business. However, here you can get full ownership of this platform, allowing you to do all the customization you need.
You are independent here, and you make all the terms and conditions. It improves your business’s credibility, making it trustworthy to the people. It is a sign of professionalism by which people may know your business as a brand. Overall, to build a proper business, you must have a website.
Advantages of Website
You will get many advantages from using a website for your business. The most common advantages are given below:
- Fully Controllable: You can fully control your website, and you can control its interface, themes, designs, customer service, and everything else. No one can rule you there.
- Ultimate Customization: You can customize your website as much as you want. All are changeable. There are lots of features here that you can easily use for your business.
- No limitations of Terms and Conditions: Here, you are the owner. There are no terms and conditions that can harm your business.
- Efficient Search engine Optimization: You will get an efficient search engine optimization option here by which your business can reach millions of people.
- Independent: When you are using a website, you are independent. There is no update or any other trouble that can hamper your experience. Your website will last as far as you want it.
Disadvantages of Website
There are also some disadvantages of using a website for your business. Though it is not that serious, you should know. These are as follows:
1. Expensive and Difficult to Operate
Websites are very tough to handle. In most cases, you must have some web development skills for it. Besides, making a website is very costly.
2. Difficult to Engage Customers
We all are continually active on Facebook. If you are a fan of a business page, you will get all the posts as soon as they publish. But in the case of a website, you are not always available there. That is why it’s comparatively difficult to engage customers on the website.
Final Verdict: Facebook Business Page Vs. Website
Facebook business page and website both are important for your online presence. Before choosing one for your business, you should have all the information about both platforms and understand their significance.
Here, we have given all the information you need to find out the best one for you. Now, you should easily be able to make the best decision for yourself. In short, a Facebook business page is free but very effective because you can get many customers from here.
At the same time, a website is also essential for a business’s credibility, professionalism, and identity. Besides, many people are not available on Facebook. So, the best option is to use both platforms to conduct your business.