Target Keywords are a big part of search engine optimization. You must ensure the proper use of the keywords in your web pages to optimize your website and get a good rank in the search result.
The main objective of an ecommerce website is to sell products online. To sell products online, you must have enough visitors to your website. Improving SEO or adding proper keywords help you get those visitors.
There are around 1.7 billion websites in the world. In this huge number of websites, potential customers can’t find your website.
Besides, you may have many competitors already ranked in the top positions, and people generally click on the top position websites. Adding keywords to your Shopify website will help you get that ranking and generate your desired sales.
Now the question is, how will you do that? In which places on the Shopify website will you add keywords? Many of you are confused.
There’s no need to be worried. We are here to help you. This article will teach you how to add keywords to your Shopify website.
How To Add Keywords to Shopify Website?
Adding keywords is quite difficult on ecommerce websites. On the other websites, you will get many texts where you can naturally put your target keywords.
But, in ecommerce websites, you will get only a few numbers of texts like title, meta description, product name, product description, etc., where it is tough to add target keywords naturally.
Shopify is mainly an ecommerce platform that allows merchants to sell their products online. That is why adding keywords to Shopify websites is also a difficult task. There are some specific tactics to do it. These are as follows:
1. Adding Keywords to the Product’s title:
The title of your products is one of the best options to add keywords. You may notice that most ecommerce websites use long titles for their products.
For example, a product’s title is GXMMAT Large Exercise Mat 6’x6’x7mm. After optimization, we can write it, “GXMMAT Large Exercise Mat 6’x6’x7mm, Workout Mats for Home Gym Flooring, Extra Wide and Thick Durable Cardio Mat, High-Density Non-Slip Fitness Mat for Plyo, MMA, Jump Rope, Stretch, Shoe Friendly”.
This is how you can easily add your target keywords to the product title of your Shopify website. People mainly search for the keywords on Google.
Google shows the best-matched products from its indexed websites. Adding keywords to the Product’s title will help Google show your products at the top of the list.
This image is just an example that is taken from Amazon. You can use this method to add keywords to any of your ecommerce websites, including Shopify.
2. Adding Keywords to the Product Description
The next option is the product description. It’s the easiest option to add your targeted keywords to your Shopify website. On the description, you will get enough space to add your keywords.
Use it naturally as much as you can. Using keywords forcefully on web pages is not such a good idea. It may decrease your rank on Google. Generally, one main keyword has some LSI-Latent Semantic Indexing keywords.
You also have to find some LSI keywords for your web page, which can be used in the product description in different para.
3. Adding Keywords to the meta title:
The meta title is the most important place to add target keywords to the Shopify website. It helps the visitors and Google to know about the webpage. The first thing visitors can see of your website is the meta title.
Besides, in the case of ranking, meta title has great significance. Google first checks the visitor’s search’s relevance in the meta title.
So, you can add your target keywords to the meta title of your Shopify Website. We recommend adding the keywords near the beginning of your meta title.
4. Adding keywords to the meta description:
The meta description is the second important place to use your target keywords. It is situated below the meta title. So, before going to the webpage, visitors can also see the meta descriptions.
It is also helpful to get a good ranking on the search engine. Besides, when people find the keywords they are searching for, they will go to the website to check it.
Meta description has only 155-character space. So, you have to add some short keywords in a precise way to your meta description with all other words.
5. Adding keywords to the image ALT text:
Search engines can not read the images of your websites. It can only read texts in your content. That is why you need to add alternative text for the images, known as alt text.
In this alternative text, you can add your target keywords. It will help you to get a good rank on your relevant search result, and at the same time, it is also good to improve your ranking on the image search.
6. Adding Keywords to the Heading 1:
Header 1 or h1 is the main heading of a webpage. Search engines use this h1 to determine what the page is saying. It also has many influences on the ranking of the search result.
In Shopify websites, the h1 header is automatically generated when you write a page title. So, make sure you add your target keywords when writing the page title for your Shopify website.
7. Adding Keywords to the URL or Slugs:
Google also use URL to rank your webpage. Besides, it provides some hints about the web page to the visitors. You must ensure an optimized URL with your target keywords included. In addition, it should be clear and concise so that people and Google can catch it easily.
In a Nutshell:
Adding keywords to your Shopify website is essential to get a good rank on the search result and enough visitors from there. We know it is a lengthy process and sometimes very difficult to put it in the perfect place naturally.
But this proper use of keywords can take your website to another level. That is why we have given a complete guide on how to add keywords to the Shopify website. Now, as you know the methods and the perfect places to add it, you should do it yourself to your website.